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Friday, November 05, 2010

Olympics Tube Map Cover we'd like to see

Love this mock up of a 2012 Olympics London Underground Map Cover by
Max Roberts. Sadly it's unlikely to see the light of day as a physical Tube map, as the London Organising Committee of the Olympic Games are strict about the usage of their rings.

Max Roberts' 2012 Fictional Tube Map Cover - click to see in full

Max says "The logo itself doesn't quite match the way in which the official rings are linked, this is because its actually based on Henry Beck's 60-degree map interchanges of 1940." If you went to Max's exhibition on alternative Tube Maps you would have seen versions on display there.

Max had lots of positive comments about the design at the exhibition but has heard nothing back from Art on the Underground, who he approached with the idea.

Max Roberts' 2012 Map cover - photo by Priscila Buschinelli
photo by Priscila Buschinelli

I'd be surprised if there isn't some version of an Olympic Tube Map cover in 2012 and I bet whatever we get will probably have those stupid mascots in it somewhere.

Max's design is clear, simple and effectively brings the Tube Map and the Olypmics together in an immediately recognisable way.

Last month Londonist published a post on some Olympic Tube posters that were also unlikely to be used officially.

Alan Clarke's Olympic Tube Poster mock ups

Such a shame we're stuck with Wenlock & Mandeville, when there's a number of talented designers already producing Olympic mock ups which many Londoners clearly like. I'd love to know who sits in on the focus groups to give the thumbs up to the official stuff!

; Posted by Unknown Friday, November 05, 2010 Permalink COMMENT HERE