Re:route App Rewards Walking or Cycling rather than taking Tube

In another attempt to keep us off the London Underground during the London Olympics, TfL have partnered with Recyclebank to produce an iPhone app where walkers & cyclists earn points.  A number of you may be familiar with Chromaroma a points based game where you can climb a leader board for spending more time on the Tube, well this is the exact opposite.

With Re:route, you to input the start and end points of your journey, and are then  recommended a number  of travel options, including cycling, walking and public transport. When you arrive at your destination (the app will have been tracking your  with GPS), you're given five Recyclebank points, can see many calories you've burned and how much carbon dioxide you've "saved" if you opt for a cleaner mode of transport.

Points here translate into discounts & offers.  Recyclebank have teamed up with Marks & Spencer, Planet Organic, and health club Champneys. You can find the full list on Recyclebank's website.
  
TfL's director of planning, Ben Plowden, said to Click Green: "TfL is supporting Re:route because it supports our wider efforts to encourage more people to consider cycling and walking as quick and convenient ways of getting around the city. More people cycling and walking will help to reduce congestion on our roads and on our busy public transport network. An initiative like Re:route is a great way to help TfL achieve these goals.

"We’re particularly excited about the potential for this app to motivate people to cycle and walk during the London 2012 Games, when London’s roads and public transport network will be at their busiest.”

Jonathan Hsu, CEO of Recyclebank added: "We’ve worked hard to make re:route an easy-to-use app so that people can easily travel around London on foot or on bike, and get rewarded for it. Although this app will be hugely useful during the Games to make it easier for people to seek alternative methods to get across London, we believe that Re:route will become part of a Londoner’s daily routine as it gives them a fantastic experience, with desirable rewards at all times."

Currently only available from the App Store, there's an Android version, on the way in the "coming months".

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New "Get Ahead of The Games" Tube Cartoon 

London Underground; Tube Posted by annie mole Tuesday, May 08, 2012 Permalink COMMENT HERE
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