Got a request for a link swap today from Grumbletext - basically it's a site where you text (SMS) them all your moans about UK companies that have pissed you off or, generally you think give bad customer service, and have call centres operated by morons. You get chance to rave and rant, everyone else gets a chance to see them.
Then, apparently, when there's enough texts on a particular subject the guys at grumbletext create a news story about it and try to get it published in the wider media. So the company in question are shamed enough to reply or at least give and answer as to why they're so rubbish. Interesting concept. Let's see if we can make the London Underground the first Grumbletext success.