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Saturday, February 07, 2004

Another top tube ad campaign

Greedy? Genius? Well, which one are you?

I'm sure you couldn't have failed to see the massive tube ad campaign around at the moment. The teaser campaign has single words like Greedy? and Genius? with no clue as to what it might be about

Greedy at King's Cross


Then there's others at platform level where you are asked "Do you trust the person standing next to you?" Which unless you knew the person all Londoners would automatically answer with a resounding "NO".

Then there are the in-carriage ones with the word Genius and an arrow pointing at some unfortunate soul beneath:

Quiet Genius at work


I'm pleased I finally managed to get a reasonable picture of the "Genius" one yesterday. The advertisements I've seen on the District Line, don't work as well, as the arrow isn't close enough to the person's head. On this picture our "Genius" is clearly pondering life, the universe and everything and the paper protects his anonymity to quietly get on and be a genius in his own time, without some idiot woman taking his picture and unmasking him to the "world".

Oh, just in case you're interested, the campaign is for an online gaming company, 888.com.


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