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Saturday, October 08, 2005

How to get noticed on the London Underground

Getting heads to turn for that
James Blunt moment

Simply loving this cross platform tube ad that I saw at Marble Arch London Underground station yesterday:

Wonderbra Ad seen at Marble Arch Tube Station


First of all I thought that the girl in green was supposed to be wearing a Wonderbra, then I realised that it's shot as though you the viewer are the one in the Wonderbra and everyone is turning their heads on the escalator to look at your enormous cleavage. Well done, to the ad agency who produced this. Managed to advertise a Wonderbra without actually showing any boobs.

And perhaps, some of you might like to try to guess from which set of escalators the poster was shot from. I think it's a London Underground set, possibly somewhere on the Jubilee Line, but I could be wrong.


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