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Tuesday, November 22, 2005

Would you use free London Underground travel if it were sponsored by McDonalds?

Free Tube travel for New Year - on or off?

Last night's
Evening Standard carried a small news item on free travel on the London Underground after midnight on New Year's Eve. This has been a bit of a tradition over many years and usually some drinks company sponsor the travel so that we can all travel home for free after New Year's revelling (God, I hate that word, but it's a word often used with New Year's drunken festivities). However, a Tube union are saying it's not 100% certain this year, as a deal has not been struck with drivers who normally receive bonuses for this: "Steve Grant, Aslef's London district secretary said: "We are still having discussions about working all night".

Free Tube Travel for New Year - On or Off?


In the BBC Radio London Transport debate I went to a couple of weeks ago, Robert Elms rather enthusiastically said - "I know how we can make transport a lot cheaper, why don't we get McDonalds to sponsor station names. You know how we get free transport over the New Year cos of companies like Smirnoff and Fosters who sponsor it." So instead of Piccadilly Circus it could be called Ronald McDonald's Circus and loads cheaper travel or even free travel to that station. Interesting idea, which actually met with with a good laugh and approval in the studio audience. But I wonder if it would ever work?


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