In my experience you have to drag a man almost kicking and screaming into a perfume or cosmetics department. They certainly don't spend the time it takes to travel from Leicester Square to Glamoursmith unwrapping each item of make up and discussing how you put it on. He even tested some of the make-up on the back of his hand.
The poor girl looks like she wants a turn with the make-up unless she was thinking about putting up some shelves or changing the brake fluid in the car when they got back home. Perhaps she'll hire him out as "rent-a-boyfriend". If so can I have him this Saturday afternoon.