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Tuesday, March 20, 2007

Preview TfL's new website

90% of visitors are looking for travel information!

TfL website preview

In what will be a surprise to no one, ninety per cent of visitors come to TfL's website looking for travel related information. I'd be quite interested to know what the other 10% are looking for. Although, I imagine there's a number looking for jobs and careers. You'll be pleased to hear that the Transport for London website is getting an overhaul sometime this month, basically making it easier for you to find that travel related info.

We can be thankful that the horrible ticker tape of Travel Delays is dying a death and that service updates are going to prominently positioned on most pages of the site. Also the refunds section looks like it will be a little easier to find, as I've lost count of the amount of times my colleagues have asked for that link.

It's surprising that only 20% of visitors come to the site looking for a Tube map, as if I was a betting woman, I would have put the percent much higher than that.

Overall, it looks a lot cleaner and I'm sure the larger top navigation buttons will were built with accessibility in mind. Hopefully, the new search powered by Google will pull up the most relevant results as the current search facility isn't great and I rarely get the results I'm looking for on the first few entries.

Sadly there's no user generated, trendy, Web 2.0 features though. I'd love to drag and drop round items that were most interesting to me. Maybe one day we'll see something approximating a message board or at least an online polling facility. Even if they were worried about publishing the results immediately it would give us the impression that we could have some input on the site.

Check out the animated walk-through with polite audio commentary, which hopes we find "the new website a great experience".

Anything else you'd like to see on TfL's site if you were giving it an overhaul?


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