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Monday, August 13, 2007

Copywriting Tube Ads

You may have seen the series of advertisements for Nintendo DS games on the Tube. Apart from making the worrying statement that on average we spend three years of our lives commuting, they attempt to make some word plays with their games and Tube station names or lines.

They start off reasonably well with getting a "bullseye" on the Circle Line:

Ninetendo Circle Line Ad

Then they use Baker Street for their detective game:

Nintendo Baker Street

But after that they sadly run out of steam.

Surely they could have come up with "walk your dog at Barking", rather than "walk your dog underground"?

Nintendo Dog Walking

The others were fairly uninspiring and they went down the alliteration route. I've blanked out the lines or station names, so if you think you can do better or suggest what they actually used, feel free.

Nintendo Brain Academy

I wonder if they'd have been allowed to slot in any station on the Northern Line on this last one?

Nintendo Brain Training


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