Copywriting Tube Ads

You may have seen the series of advertisements for Nintendo DS games on the Tube. Apart from making the worrying statement that on average we spend three years of our lives commuting, they attempt to make some word plays with their games and Tube station names or lines.

They start off reasonably well with getting a "bullseye" on the Circle Line:


Then they use Baker Street for their detective game:


But after that they sadly run out of steam.

Surely they could have come up with "walk your dog at Barking", rather than "walk your dog underground"?


The others were fairly uninspiring and they went down the alliteration route. I've blanked out the lines or station names, so if you think you can do better or suggest what they actually used, feel free.


I wonder if they'd have been allowed to slot in any station on the Northern Line on this last one?

London Underground; Tube Posted by annie mole Monday, August 13, 2007 Permalink COMMENT HERE
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