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Tuesday, January 22, 2008

Adless Tube Platform

When is Leicester Square going to get some ads on the westbound, Piccadilly Line platform?

Adless Leicester Square Tube

I took the picture above in October and it's still like that now. As much as some people don't like London Underground ads, surely anything would be better than this? There's loads of ads on the eastbound platform, so what's wrong people who are Heathrow or west London bound? The new ones had better be worth the wait or perhaps we'll be getting something more hi-tech, like some projected cross platform ads.

Video Projection Tube Ad, Euston taken by Shiner Clay

I don't know the results of the test at Euston last October, but apparently: "The replacement of cross-track bill posting will bring significant environmental benefits with a reduction in paper and paste, which renders the paper adverts non-recyclable. Around 4.1 tonnes of waste per year will be saved from landfills."

CBS Outdoor who look after ads on the Tube, said that once the testing was complete if the conclusions were "satisfactory", "The new technology will be rolled out across 24 major London Underground stations with 150 units to be installed from early 2008."

Let's hope that's why Leicester Square's been adless for months.


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