New Tube Map Sponsored by IKEA

Look out for a brand spanking new London Underground Map that's sponsored by IKEA. Someone I know was at the Acton Depot Open Day on Saturday and spotted an exhibitor with a new Tube Map (dated March 2008). Apparently they picked it up at King's Cross station. That said person then went to King's Cross to see if they could get a copy of the map and mysteriously all the maps had disappeared.

This meant one of two things: IKEA had pulled out of sponsorship (highly unlikely) or TfL wanting to make sure that a press release is in place before they launch the maps (much more likely).


I notice that IKEA are already doing branding on the Motorist's Atlas. Unfortunately, (or fortunately - depending on your viewpoint) this doesn't mean we'll be seeing little IKEA icons at Neasden & Tottenham Hale stations on the actual Tube Map itself. But who knows what the future holds?

It appears that Victoria weren't being so secretive about the map and there are a number on display there.


Not sure when the last sponsored Tube Map was, as Oyster have been taking that back page for quite some time now.

London Underground; Tube Posted by annie mole Sunday, March 09, 2008 Permalink COMMENT HERE
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