Their new ads promoting err ... ads are based on life's certainties. With the main certainty that there will always be Tube advertisements to read for the "three minutes while you wait for your train". That's more than slightly hopeful for people heading to Richmond waiting for a train at Hammersmith. (Regular readers know my theory that there are always substantially more District Line trains bound for Ealing Broadway, but I digress).
I quite like the way it says that maybe you can strike up a conversation with the person next to you about the ad. "Then again maybe not". Yep that's pretty certain. This is the Tube after all.
Further along the platform, there's another ad in a similar vein, with the certainty that this Christmas you'll have been given a present that makes you think "I'd rather have had the cash". That Brad & Angelina will have beautiful babies & that Friends will be showing on TV somewhere in the world and other certainties.
I'm sure these ads will drive me up the wall after I've seen them for the umpteenth time in the New Year. But for now, I like them.
Perhaps there are others with more London Underground related certainties on them. The certainty that there's a reason for a seat being empty on a crowded train. The certainty that our fares will increase again this January. The certainty that I will sit next to or opposite someone who says the wise words "Cheer up love things could be worse".