Annie Mole's, webmaster of Going Underground, daily web log (blog).
If you like this you'll LURVE One Stop Short of Barking, THE fun and informative BOOK about travelling on the London Underground.
Well, they herald the launch of a new Evening Standard next week. Whether we'll see much change from the paper often called the Evening Substandard remains to be seen, but it's an interesting approach.
Wonder if we'll see other advertisers taking a similar approach? The London Underground itself often has temporary posters up with apologies for delays on certain lines. Perhaps they could take a leaf out of the Standard's book & do a longer term campaign. Sorry for being overcrowded. Sorry for being underfunded. Sorry for being hot. Sorry for being in need of repair. The ads could go on and on!
"The magic, mystery & sometimes maddening shortcomings of London's Tube are documented with love, enthusiasm & sometimes despair by its unofficial social historian." The Guardian
