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Wednesday, September 23, 2009

Personalised Tube Map products

Tired of your blue generic travel card wallet? Want something that's more personalised or important to you? Now you can get wallets, and also mugs, mouse mats, coasters & T-Shirts with a part of the London Underground map that's special to you on it. Including the river! Thanks to
London Transport Museum with the click of a mouse you can grab part of the Tube map and get in printed on a range of products.

Personalised travel card wallets

Last night they launched their "RailOrder" series (see what they've done there). They're part of a number of lovely items which let you carry a bit of London Transport around with you. At the moment the travel card wallets don't seem to be on the site, but the samples I saw last night looked really hard wearing and like they'd withstand several years worth of swiping.

The launch also unveiled some "Routemaster Retro" products. Travel bags, wash bags, wallets and shoulder bags, which have been inspired by the Routemaster upholstery - or moquette

Moquette bags and umbrellas

There's even a furniture collection, if you love the feel of sitting on Tube & bus seats so much! I'm told they don't come with added chewing gum and crisp crumbs.

Routemaster Retro chairs

It's great to see the Museum offering items like this. Particularly the personalised map products. I'm told they'll be looking at ways to increase the personalisation even more in the future. It might not extend to changing the names of the stations, but it wouldn't take a big stretch to allow people to personalise messages to the Tube stations of their choice. "Nearly home" or "Back to the office" or "Great pub stop", would make them even more personalised.

Update: Alex Gollner's been playing around with the tool and has come up with some nice looking T shirts really zooming in on certain intersections. See if you can guess where they are.


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