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Friday, September 11, 2009

Tube posters for London Fashion Week

From today, Friday 11th September, a new collection of posters will be unveiled on the London Underground. ELLE are working together with TfL to celebrate the 25th anniversary of London Fashion Week. They've got designers who've helped shape British fashion – from Paul Smith and Christopher Bailey to Henry Holland and Naomi Campbell – to create the one of posters which will be at central London Tube stations this month.

Poster by Paul Smith

John Ball, Director of Strategy and Service Development for London Underground said:

"We're very proud of our tradition of putting great design at the heart of our organisation. This includes the iconic and world-class design of our stations, signage, maps, typeface and posters. We have always been committed to new ideas and leading design."

Five of the posters have been made into covers for ELLE magazine and these collector's issues can be bought at from WHsmith and Selfridges. More details here.

For me it was a shame that the posters weren't a bit more London focussed or had a few more nods to the Tube. But I love the one above from Paul Smith with the tangled hangers looking a little like a mad Tube map.

matching the moquette e by mondoagogo

Speaking of fashion on the Underground, mondoagogo had a great spot the other day of a person who seemed to get her footwear to match the Tube seats.

For a second I thought they were those shoes made out of moquette, but they're just an amazingly good match!


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