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Tuesday, November 10, 2009

Coca Cola sponsors Tube buskers

Buskers on the London Underground have found a new sponsor in the run up to Christmas. Initially it was reported by
Marketing Magazine that the buskers would be singing the Coca Cola jingle "Holidays are Coming" alongside their songs but I've since heard from both TfL and Coca Cola's trade PR agency that this isn't the case - which I'm actually quite glad about.

Coke bottles on the Tube

However there will be ad boarding with Coca Cola branding around the buskers. I wonder whether this will open up the doors for other brands to get buskers to play their jingles. Coke is one of the world's biggest brands and by endorsing London's buskers, it's put the underground performers into the mainstream. Previously a record label paid buskers to sing songs on the Tube from films to help push sales. The Coca Cola campaign will start from 30th November.

First busking Santa of Xmas

Are there any advertisers whose jingles you wouldn't mind hearing on the Tube? Or should the sponsorship of buskers be left purely to some ads around them?


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