Annie Mole's, webmaster of Going Underground, daily web log (blog).
If you like this you'll LURVE One Stop Short of Barking, THE fun and informative BOOK about travelling on the London Underground.
However there will be ad boarding with Coca Cola branding around the buskers. I wonder whether this will open up the doors for other brands to get buskers to play their jingles. Coke is one of the world's biggest brands and by endorsing London's buskers, it's put the underground performers into the mainstream. Previously a record label paid buskers to sing songs on the Tube from films to help push sales. The Coca Cola campaign will start from 30th November.
Are there any advertisers whose jingles you wouldn't mind hearing on the Tube? Or should the sponsorship of buskers be left purely to some ads around them?
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