Ben Moore said "The Tube is an iconic, vast space, plus users are almost immersed in advertising on it, so why not turn ad space into art space,"
It's a great way for artists to get their work seen by millions of people. Submissions are made online and then selected on their contemporary relevance and standard. The poster scheme has also been rolled out on metro systems in Tokyo and Berlin. So far, over 500 artists have had their work displayed
Art Below have secured very central sites including Bond Street, Gloucester Road, Old Street, Angel and London Bridge. Overall they're seen by over 38,000 people every fortnight.