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Thursday, December 03, 2009

New Art Below Tube Campaign

There's a new collection of Art Below posters on the London Underground running up until 13th December.
Art Below was set up in February 2006 and came about when two brothers, Ben and Simon Moore, wondered if they could use surplus ad space on the Tube and use it to display friends' artwork.

Art Below poster at Marylebone Tube

Ben Moore said "The Tube is an iconic, vast space, plus users are almost immersed in advertising on it, so why not turn ad space into art space,"

Art Below poster at Baker Street Tube

It's a great way for artists to get their work seen by millions of people. Submissions are made online and then selected on their contemporary relevance and standard. The poster scheme has also been rolled out on metro systems in Tokyo and Berlin. So far, over 500 artists have had their work displayed

Art Below have secured very central sites including Bond Street, Gloucester Road, Old Street, Angel and London Bridge. Overall they're seen by over 38,000 people every fortnight.

; Posted by Annie Mole Thursday, December 03, 2009 Permalink COMMENT HERE Add to Stumble Upon