With only strategically placed briefcases and handbags, they travelled as though it was completely normal to be nude on the Tube. Surprisingly it's not a new trend, but to launch Virgin 1's The Naked Office, which broadcasts tonight at 9pm.
The premise is that staff at struggling businesses try to help turn their companies around by stripping off. Steven Suphi, behaviour change specialist and leadership guru, believes that being naked in an office will help boost employees' confidence and develop trust.
In a moment of understatement she said: "For most people in the UK going to work in the nude is a very daunting prospect."
I'd say it's daunting. Where would you carry your iPod and keep your Oystercard handy?