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Friday, September 10, 2010

Create your own cross-platform Tube ad

Ever thought you could do a good job with 48 sheets of space on the Tube? In zone one you've probably seen these ads from CBS Outdoor on the Tube. It's a collection of extremely short versions of popular stories. They're challenging creatives to come up with some with some long ad copy based around Londoners, the London Underground or Tube commuters.

London Long Copy Challenge

Nice for creative types. However, CBS Outdoor have very cleverly made a visualisation tool, so you can have a go at creating your own cross platform ad and see what it would look like in a Tube environment. I took about two minutes to come up with the one below (click to see the full ad in a video). But with more time and imagination you can have some fun designing your own.

Create your own Tube ad

If you're a serious creative and want to win £125,000 worth of Tube ads for your client or agency or take away one of four runner up prizes of your entry featured at Oxford Circus Tube for 2 weeks, click here.

The rest of us can have minutes of fun seeing what our faces and swear words and LOL cats would look like on the Tube, with the visualiser.

; Posted by Annie Mole Friday, September 10, 2010 Permalink COMMENT HERE Add to Stumble Upon