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Wednesday, September 29, 2010

London Underground Dirt Branding

Looks like the Tube are taking advantage of the grime on the system to do a branding exercise.
James Cridland spotted a large roundel drawn in the dirt at King's Cross Piccadilly Line platforms.

London Underground Dirt branding by James Cridland

This is not the first example of "reverse graffiti" seen on the Tube.

Dirty Tube

I spotted the above at Aldgate earlier this year, which obviously isn't as "on brand" as the roundel.

Wonder what other messages will appear in the dirt? Although maybe this is a sign of things to come. Perhaps TfL could make some revenue and save on cleaning costs by sponsoring "dirt advertising spots". Just wish I could think of a better name for selling it to them. Ideas most welcome!

; Posted by Annie Mole Wednesday, September 29, 2010 Permalink COMMENT HERE Add to Stumble Upon