Welcome to the fun, "irreverent & informative", award-winning London Underground Tube Blog.
Click here for other London Underground guidance. Contact me here

Going Underground's Blog
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Annie Mole's, webmaster of Going Underground, daily web log (blog).
If you like this you'll LURVE One Stop Short of Barking, THE fun and informative BOOK about travelling
on the London Underground.

Thursday, November 18, 2010

Typographic Tube Map

Another day, another London Underground Map mash up. I noticed a map behind the speakers at Foyles' launch of
The End of the Line tube horror story anthology and initially thought is was just a normal map. Zooming in on some of the pictures I took during the talks, I realised the names weren't Tube stations. Although Gloucester Old Style, Bank Gothic, Caledonia and Kindersley Street sound like they'd make good station names.

Detail of Typographic Tube Map by Eiichi Kono

It's a lovely Typographic Tube Map by Eiichi Kono. Kono was commissioned by London Underground in 1979 to develop a new version of Edward Johnston's classic type. His version, New Johnston, is still in use today. Eiichi's typographic Tube map shows all* of the stations replaced with typeface and font names. (*Updated - oops - two are missing as West Hampstead Life notes).

Eiichi was from Japan and came to study graphic design in London in the early seventies. Of Johnston's original font he said "This elegant display type became known as the first humanistic sans serif, in direct contrast to the ubiquitous, over-weight, heavy-handed, tortured-looking Victorian grotesque sans. With ‘Johnston Sans’ and the Roundel symbol, London Transport’s corporate identity had achieved world fame by the 1930's."

You can see a larger version of Eiichi's map here. However, the whole thing is on display in Foyles Gallery (Charing Cross Road branch) until 19th November.

Kono-web Kono-web by eyemagazine
Kono-web by eyemagazine

It's part of a collection of typographic posters to coincide with the launch of Just My Type, a book of ‘stories about fonts’ by writer Simon Garfield. More information and images from Eye Magazine's blog post.

You might also like:

Where do Tube font designers go for inspiration
Underground Film Map
Daily Mail as a Tube Map

; Posted by Annie Mole Thursday, November 18, 2010 Permalink COMMENT HERE Add to Stumble Upon