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Tuesday, December 13, 2011

New Year's Eve Free Tube Travel Poster - 12 Days of Tube-Mas - Signs of Xmas on the Tube

Day Two of the 12 Days of Tube-Mas & a big sign of Christmas on the London Underground is when you start seeing posters about free New Year's Eve Travel.

Free New Year's Eve Travel Poster - Angel Tube


As blogged when announced, booze company Diageo are the sponsors of this year's free New Year's Eve travel on buses, Tube, Tram and DLR services from 23.45 - 04.30 and on the London Overground until last train times.

Diageo has signed a three year deal with TfL to sponsor free travel on New Year’s Eve. This first advertising campaign started running from 9 December and will carry on into until the New Year.

I quite like this poster and am pleased it doesn't feature Lewis Hamilton who was in the publicity campaign to kick off the announcement.   In their effort to sponsor responsible drinking, Diageo show a group of sharp revellers on the left of the poster in comparison to the rather blurred view & memory you would have of the same party goers on the right if you'd over indulged on alcohol.

Compare this to TfL's own posters about watching what you drink when travelling on the Tube, in an attempt to reduce the amount of alcohol related injuries

Tube Alcohol Poster


You might also like
Lewis Hamilton Heads up Diageo's Free Tube Travel on New Year's Eve
MP & Assembly Members criticise free New Year's Eve travel sponsor
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