Diageo has signed a three year deal with TfL to sponsor free travel on New Year’s Eve. This first advertising campaign started running from 9 December and will carry on into until the New Year.
I quite like this poster and am pleased it doesn't feature Lewis Hamilton who was in the publicity campaign to kick off the announcement. In their effort to sponsor responsible drinking, Diageo show a group of sharp revellers on the left of the poster in comparison to the rather blurred view & memory you would have of the same party goers on the right if you'd over indulged on alcohol.
Compare this to TfL's own posters about watching what you drink when travelling on the Tube, in an attempt to reduce the amount of alcohol related injuries