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Tuesday, January 10, 2012

Central Line's Pink Branded Tube for the Digital Switchover

From 9th January 2012 a pink seated London Underground train will be travelling for 3 months on the Central Line to promote London's impending switchover to digital TV.

1992 Tube Stock at Debden by bowroaduk
Tube Stock at Debden by bowroaduk

The Tube train (1992 stock for those who care - train 91063+91055 to be even more specific) entered service, with the switchover message on every door and features windows that form TV screens. All seats on the train have been given pink "moquette" to further support the initiative.

Digital TV livery on the Central Line
Digital TV livery on the Central Line by Julian Gajewski

Photo by @iandeeley

Deborah Bain, London manager for Digital UK, said: "There are now less than three months to prepare for switchover. This is an exciting change affecting millions of viewers and we're doing everything we can to avoid people facing a blank screen."

Photo by @njb's cousin!

Some of the seats even had little soft toys on them with the Digital switchover mascot.

9 Jan 2012 019
Digital TV Tube at Debden by bowroaduk

London Underground rarely have branding where the whole train is taken over.  There was some on the Piccadilly Line to promote Platform for Art in 2007.  However, the most eyecatching was for 2004's promotion to "Back The Bid" for the 2012 Olympics.

back the bid tube train
Back the Bid Tube train photo by hithro

This was when London was only a candidate city, so quite a bit of expense to try to prove we were a city worth giving the Olympics to.  Looks like it worked though, even though experience on the Tube during the 2012 Olympics certainly won't be worth an award.

Related posts
Should TfL allow rebranded Tube Stations?
Wrapped Tubes 

; Posted by Annie Mole Tuesday, January 10, 2012 Permalink COMMENT HERE Add to Stumble Upon