Jamillah Knight wrote "As few people are likely to shoot a QR code with their laptop while
they are in transit, it begs the question, if so much money is thrown at
advertising around the capital, how could this have been missed?"
As Tim Ocock of Steely Eye writing for Marketing Week rightly points out, “We can’t imagine the designers of these
ads really expect people to write down the URLs to check later at home.
Even when QR codes are used they are rarely practical to scan on a busy
Tube concourse – but you would think that anyone putting a QR code on
their ad, as some of the afore mentioned culprits do, would be expecting
visitors to be browsing on their phones.”
Steely Eye have an app called “Works on Mobile” for iOS and Android that helps to identify where bad mobile advertising exists. Admittedly mobile marketing linked to physical
advertising is at an early stage but , there are things that would make
the process a bit easier. Not putting QR codes in strange places like across platforms in the Whatleydude's photo above at Kilburn Park Tube, and at
least having a mobile site to go to would be a good start.
So, what do you think? Do you use QR codes on the move or at Tube
stations? Have you seen people trying the scan the ones above other people's heads? How many QR codes on Tube ads that you managed to scan actually then worked on your phone?