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Monday, April 02, 2012

Weightlifting Tube Ad for London 2012 Olympics Re-created

Life imitating ads? Last week a number of people went along to a re-creation of the latest ‘
Get Ahead of the Games’ poster on the London Underground. The ad features two weightlifters trying to squeeze themselves out of Tube doors at the same time, with the caption "Certain journeys will be affected during the Games". Its all part of the campaign to trying to ensure that tourists, Londoners & commuters can effectively plan their journeys during the Olympic Games.

Charing Cross by Peter Meade
Charing Cross Re-creation by Peter Meade
Peter Meade went along as one of the "extras" and took the photo above at Charing Cross on the old Jubilee Line platform.  The original artwork for the poster has an old lady with her cat in a shopping trolley.  You can see the old lady but Peter tells me that the cat wasn't there!

TfL's agency got Rob Frampton England’s Strongest Man and British Strongest Man top competitor, and British and international weightlifter Rich Gorvin to be the two weightlifters. You can see a video of the re-construction here

Rich Gorvin said in the video: “It's nice that they're giving the information out, so you know what to expect. And if you know what to expect you can plan around it.”

Certain Journeys will be affected during the Games - Tube Poster
With 3 million extra passenger journeys taking place over the London 2012 Games. New research showed that despite 84 per cent of Londoners being aware that travel will be affected during the London Games, less than one in eight have actually decided how they may need to change their travel plans. So the Get Ahead of the Games people have got their work cut out. I'm planning to work at home as my expected two hour journey (at least) each way isn't exactly filling me with delight.

Has anyone else started planning yet or are you going to leave it until nearer the time?


Related Posts
Certain Tube Journeys Affected by Games - Another "Get Ahead of The Games" Tube Poster
New "Get Ahead of The Games" Tube Cartoon
London Olympics Usain Bolt VISA Ad - The Tube doesn't feature
Tube Union RMT reject Olympics Pay Offer as Mayor Launches Get Ahead of the Games Campaign
Can the Tube cope with the Olympics?
£2.5 million to show Tube Staff Olympic Park 
30 minute wait for Tube trains during 2012 Olympics
Olympics chiefs say avoid Tube


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