With Re:route, you to input the start and end
points of your journey, and are then recommended a number of travel
options, including cycling, walking and public transport. When you arrive at your destination (the app will have been tracking your with
GPS), you're given five Recyclebank points, can see many
calories you've burned and how much carbon dioxide you've "saved" if you opt for a cleaner mode of transport.
Points here translate into discounts & offers. Recyclebank have teamed up with Marks & Spencer, Planet Organic, and health club Champneys. You can
the full list on Recyclebank's website.
TfL's director of planning, Ben Plowden, said to Click Green: "TfL is
supporting Re:route because it supports our wider efforts to
encourage more people to consider cycling and walking as quick and
convenient ways of getting around the city. More people cycling and
walking will help to reduce congestion on our roads and on our busy
public transport network. An initiative like Re:route is a great
way to help TfL achieve these goals.
"We’re particularly excited about the potential for this app to motivate people to cycle and walk during the London 2012 Games, when London’s roads and public transport network will be at their busiest.”
Jonathan Hsu, CEO of Recyclebank added: "We’ve worked hard to make re:route an easy-to-use app so that people can easily travel around London on foot or on bike, and get rewarded for it. Although this app will be hugely useful during the Games to make it easier for people to seek alternative methods to get across London, we believe that Re:route will become part of a Londoner’s daily routine as it gives them a fantastic experience, with desirable rewards at all times."
Currently only available from the App
Store, there's an Android version, on the way in the "coming months".