However posters have been used since the early 1900s to encourage travel to sporting events and activities. The display at the museum includes posters promoting football, The Boat Race, swimming, tennis and ‘bicyclism’ (perhaps that influenced the term Olympism used in 2012's Opening Ceremony last night). Works by Tom Eckersley, Herry Perry and Austin Cooper will be on display.
The poster display runs until 13th September at London Transport Museum. Make sure you take in their excellent Mind The Map exhibtion when you are there. Entry is free for children and tickets for adults are £13.50 (£10.00
concessions) and tickets allow free entry for a whole year. More details here