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Thursday, April 10, 2008

IKEA take your Tube Map sponsorship to next level

Last month
IKEA sponsored the latest version of the London Underground Map (although with Bank / Monument shenanigans another one will be on the cards soon).

However, I wish they would follow the lead of their Japanese counterparts and sponsor and furnish a whole train:

IKEA decks out Kobe train

IKEA decks out Kobe train

Thanks to Jess & Ian who sent me a link from Pink Tentacle about IKEA's latest initiative. "The Swedish Furniture giant IKEA has converted the Kobe Portliner Monorail into a moving showroom before the April 14 opening of a new retail outlet at Port Island. The redecorated train, which features a colourful exterior, bright upholstery and fancy curtains, will carry passengers in style until May 6."

That rocks. Please, please, please IKEA do this in London. I'd almost enjoy travelling on the Tube if you did.


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