First Japan, now Paris. IKEA have kitted out four Parisian subway stations with their sofas and lamps for two weeks. The main point of the publicity is to demonstrate the quality and strength of IKEA products through the ‘bum test’ of thousands of Parisians. There's more behind the campaign at the PSFK blog
If you're going through St. Lazare, Champs-Elysées Clémenceau, Concorde, and Opéra Metro stations, you'll have a comfortable rest on the platforms. Just hope that the Parisian homeless don't catch on to this too quickly, as IKEA may find they'll also be testing whether their sofas are stain resistant.
There's a great set of pictures on Flickr by Les Favoris where you can see commuters spending more time looking at the sofas rather than actually sitting on them. Thanks to FreshPlastic for finding the IKEA links.
After IKEA in Kobe, Japan put their furniture in train carriages (see above), we just need IKEA in the UK to get in on the act. It would make that wait for your delayed London Underground train, much more bearable.
It's only one step on from the current round of Homebase TV ads where a station in Carlisle is decorated! Come on IKEA, London awaits.