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Monday, October 25, 2010

Converse takeover Old Street Tube

It probably didn't take Converse too long to think of an appropriate London Underground station to "takeover". While I was on holiday, the footwear brand of any self respecting London hipster took over the escalator panels and much illuminated ad space around the station. In fact, I was surprised not to see "Old Street sponsored by Converse" roundels on the platform walls.

Old Street Tube escalators - Converse takeover

The ads running up (and down) the escalator are pretty striking and I could see a number of young Shoreditchians working out if they had the latest albumns of the musicians displayed. That's assuming they are all musicians and not other hipster icons (to my shame I only recognised Paloma Faith).

Old Street Tube Converse barriers

The ads also greet you at the barriers, perhaps with the subliminal message that if you're wearing Converses, the gates will magically open before you, or at least it'll make it easier to leap over the barriers.

Converse haven't just left their takeover to Old Street tube, as my friend Michal noticed part of the ad forming a giant mural on wall in Shoreditch:

Shoreditch by michald
Shoreditch by MichalD

Perhaps the branded London Underground Map shouldn't be just a collection of puns of station names that sound like brands. If we had cheaper fares as a result of stations being named after brands, would that really be such a terrible thing?

Sponsored London Underground Map - click to see in full

What do you think? There's certainly a number of railway stations that have "The home of rich estate agent" or "The home of large insurance company" on platform signs. Why shouldn't we have the same for the Tube?

You might also like: - Converses on the Tube.


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