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Monday, December 10, 2012

New Year's Eve Free Tube Travel Poster - Signs of Xmas on the Tube

It's beginning to feel a lot like Christmas on the London Underground.  One of the biggest signs of Xmas on the Tube is
the arrival of the posters for  free New Year's Eve Travel.

Free London Transport New Year's Eve Travel Poster 2012

Once again, booze company Diageo are sponsors of this year's free New Year's Eve travel on buses, Tube, Tram and DLR services from 23.45 - 04.30 and on the London Overground until last train times.

This is the second year of a three year deal with TfL to sponsor free travel on New Year’s Eve. I saw my first ad this morning and the ads will run into the New Year.  For the first time this year Diageo will be sponsoring free travel in Edinburgh for Hogmany celebrations.

Look out for special Oyster card holders that will handed out at Central London stations re-inforcing the message of "responsible drinking". They'll feature top tips from Drinkaware for a great night out in the run-up to Christmas so you don't end up with the ambulance ride or "booze bus" journey as shown in the poster.

Andrew Cowan, country director for Diageo GB,said: “This is a time for great celebrations, especially after what has been a tremendous year for Great Britain. As always we want to remind everyone that the best celebrations are those that are enjoyed responsibly. Getting home safely is the conclusion to a great night out, and we hope our campaign this year will encourage everyone, on New Year’s Eve and throughout the festive period, not to let good times go bad by drinking too much.”

Be Careful After Drinking by bixentro
Be Careful After Drinking by bixentro

TfL are also running their own posters about watching what you drink when travelling on the Tube, in an attempt to reduce the amount of alcohol related injuries.

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