This is the second year of a three year deal with TfL to sponsor free travel on
New Year’s Eve. I saw my first ad this morning and the ads will run into the New Year. For the first time this year Diageo will be sponsoring free travel in Edinburgh for Hogmany celebrations.
Look out for special Oyster card holders that will handed out at Central London stations re-inforcing the message of "responsible drinking". They'll feature top tips from Drinkaware for a great night out in the run-up to Christmas so you don't end up with the ambulance ride or "booze bus" journey as shown in the poster.
Andrew Cowan, country director for Diageo GB,said: “This is a time for great celebrations, especially after what has been a tremendous year for Great Britain. As always we want to remind everyone that the best celebrations are those that are enjoyed responsibly. Getting home safely is the conclusion to a great night out, and we hope our campaign this year will encourage everyone, on New Year’s Eve and throughout the festive period, not to let good times go bad by drinking too much.”