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Friday, December 16, 2011

Long Copy Xmas Tube Ads - 12 Days of Tube-Mas - Signs of Xmas on the Tube

Another sign of Christmas on the London Underground is the Xmas related long copy cross platform ad. Obviously there are tons of ads for Xmas gifts on the Tube, but these "long copy" ads really stand out.

Long Copy Xmas Tube Ad

They are  specifically designed for when you're standing around, waiting for your train with nothing else to do but to stare at the ads opposite you. CBS Outdoor (the guys responsible for placing ads across London Transport) have been running campaigns & competitions to encourage more long copy ads, supposedly to improve Tube "ambience" but I imagine also to get more advertising revenue.

Still if it produces a great read like the one from Waterstone's I saw last night for a cook book by one of my favourite TV cooks, Nigel Slater, I'm happy.

Related posts
Want to see your quote on a Tube poster?
Create your own cross-platform Tube ad
CBS Outdoor Tube Ads on Tube Advertising
Monkhouse's Voice from the Grave wins Tube Ad Competition
Tube Ads are good  

; Posted by Annie Mole Friday, December 16, 2011 Permalink COMMENT HERE Add to Stumble Upon